13 Feb BROOKLYNBASED: A day at Industry City, Brooklyn’s new design district
Until quite recently, Brooklyn didn’t have a design district. Portland, Oregon has had the Pearl District and Los Angeles the Pacific Design Center for decades, but a centralized area for design in Brooklyn has been years in the making. Which is weird, because the Brooklyn aesthetic is so recognizable (and increasingly, passé). People all over the world call the “cool” neighborhood of a city “The Brooklyn of (fill in the blank).”
But as Brooklyn matures out of its Edison bulb and Mason jar days, Industry City is pointing the way toward a more forward-looking sensibility, attracting homegrown, modern design companies and national retailers, fashion brands and foodies to work and play in Sunset Park. Today this sleek collection of shipping warehouses, stretching from 32nd to 37th Streets, is equal parts design district, start-up campus, indoor marketplace, food hall, and gallery space. You may come for the high-end decor, but you’ll find plenty of events, top-tier food choices, and numerous photo ops that make it easy to spend an entire day here. Here’s where to go when you visit.