Key Responsibilities
- Lead digital marketing strategy and execution, including creation and management of editorial calendar, working with Lease Marketing on paid media planning
- Post, monitor, engage on all social platforms
- Create and manage social media editorial calendars
- Manage the development of digital media plans including programmatic, video, paid social, and direct partnerships
- Manage all elements for organic digital marketing campaigns from the ground up
- Establish KPIs, monitor performance and implement optimizations on paid and organic efforts
- Build an influencer list and relationships
- Coordinate on-site influencer activations and work with Director on influencer dinners and events
- Collaborate with other Marketing team members on content integration
- Write content across platforms including some longer form blog posts
- Strengthen all social channels using strategic storytelling and development of a comprehensive editorial calendar
- Work with Director to develop digital voice and strategy for cross channel narration
- Develop and manage partnerships with key media outlets and technology partners
- Stay on top of changing digital behaviors and trends and provide ongoing creative and strategic inspiration to the team
- Assist the digital team with event listing and updates across website, newsletters, and apps.
Requirement
- 3+ years of experience in digital marketing / social media
- Strategic thinking with strong digital writing and creative problem-solving skills
- Experience in other forms of marketing a plus
- Collaborative, with strong internal and external client management
- Established social media background including driving strategy for an innovative brand
- Experience using digital media to build community as a primary objective
- Command of performance media including budget allocation, audience identification, creative strategy, and optimization
- Strong command of web and social analytics and insight development
- Experience leading paid media campaigns including planning, audience targeting, creative development, testing and analysis a strong plus
- Proficient in Adobe programs: Illustrator, InDesign, Photoshop, Premier
- Skills in WordPress or other web design programs
- Photography skills
- Social platform experience: Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest
- Some nights/weekend hours required to support campus wide events
Key Responsibilities
- Prospect, tour, and negotiate deals with new tenants.
- Maintain relationships with current tenants to encourage collaborations and future expansions.
- Prepare letters of intent and lease documents for renewals, expansions, and prospective tenants.
- Work with existing tenants on renewals, facilitating a low turnover rate.
- Lease administration.
- Canvas and develop outreach campaigns for prospective tenants.
- Track currently available spaces, near term availabilities, lease expirations, prospective tenant inquiries and conversion rates.
- Collect market data on competing product.
- Monitor online search and advertising programs.
Key Responsibilities
- Prospective Tenants
- Present to and tour prospective tenants in Industry City’s Industrial spaces.
- Negotiate and draft letters of intent and lease documents in conjunction with Industry City’s legal team.
Existing Tenants
- Track currently available spaces, near term availabilities, lease expirations and conversion rates.
- Maintain relationships with current tenants to encourage collaborations and future expansions.
- Coordinate with existing tenants on renewals and expansions, facilitating a low turnover rate.
- Lease administration.
Marketing
- Collect market data on competing product.
- Monitor online search and advertising programs.
- Canvas and develop outreach campaigns for prospective
- Conduct broker outreach and general canvassing to both brokers and C-suite executives
- Present to and tour brokers and prospective tenants
- Negotiate and draft letters of intent and leases in conjunction with Industry City’s legal team
- Generate new leasing opportunities through business development with existing Industry City tenants
- Coordinate with other departments (e.g. Development, Design, Operations, Property Management) to ensure prompt space delivery, seamless move-in for new tenants, and effective roll-out of new product
- Manage scheduled roll of existing tenants
- Meet annual net absorption targets
- Assist both internal and external marketing teams on lease marketing initiatives, including digital marketing, flyer distribution, general lease collateral, and CoStar and Loopnet content
- Oversee and drive various leasing related projects and initiatives
- Participate in Industry City events, which may include weekends and evenings
- Collaborate with Asset Management on production of leasing related reports and analyses
- Participate in Brooklyn, Manhattan, and Queens industry events
Key Responsibilities
- Collaborate with senior management and the development group to evaluate the financial feasibility of capital improvement projects and new lines of business.
- Underwrite and provide credit analysis for lease transactions.
- Maintain, refresh, and reforecast internal ARGUS cash flow projections.
- Produce institutional-quality reporting of financial analytics at the property level.
- Support the production of both the annual business plan and budget.
- Update and manage Asset Management reports, including, but not limited to: Cash Flow Analysis, Physical/Economic Net Absorption
- Assist in capital markets initiatives; including managing relationship and communication with lender.
