Join our team

Industry City is a 6 million-square-foot, 16 building redevelopment located in Brooklyn, New York. An urban campus comprised of 550+ businesses spanning tech, media, design, manufacturing, and more. AECOM, Conde Nast, The Brooklyn Nets, Buck Media, ?WhatIF!, and West Elm are some of the companies that make up the dynamic innovation ecosystem at Industry City.

Dubbed “the coolest artisans in Brooklyn” By Travel and Leisure Magazine, the ground floor is home to 65+ bars, eateries, and retail, spanning from small businesses to big-name brands. Industry City’s ownership, the same that developed NYC’s Chelsea Market and millions of square feet across the country, is hands-on with development, management, leasing, and events teams on-site.

Key Responsibilities

  • Lead digital marketing strategy and execution, including creation and management of editorial calendar, working with Lease Marketing on paid media planning
  • Post, monitor, engage on all social platforms
  • Create and manage social media editorial calendars
  • Manage the development of digital media plans including programmatic, video, paid social, and direct partnerships
  • Manage all elements for organic digital marketing campaigns from the ground up
  • Establish KPIs, monitor performance and implement optimizations on paid and organic efforts
  • Build an influencer list and relationships
  • Coordinate on-site influencer activations and work with Director on influencer dinners and events
  • Collaborate with other Marketing team members on content integration
  • Write content across platforms including some longer form blog posts
  • Strengthen all social channels using strategic storytelling and development of a comprehensive editorial calendar
  • Work with Director to develop digital voice and strategy for cross channel narration
  • Develop and manage partnerships with key media outlets and technology partners
  • Stay on top of changing digital behaviors and trends and provide ongoing creative and strategic inspiration to the team
  • Assist the digital team with event listing and updates across website, newsletters, and apps.

Requirement

  • 3+ years of experience in digital marketing / social media
  • Strategic thinking with strong digital writing and creative problem-solving skills
  • Experience in other forms of marketing a plus
  • Collaborative, with strong internal and external client management
  • Established social media background including driving strategy for an innovative brand
  • Experience using digital media to build community as a primary objective
  • Command of performance media including budget allocation, audience identification, creative strategy, and optimization
  • Strong command of web and social analytics and insight development
  • Experience leading paid media campaigns including planning, audience targeting, creative development, testing and analysis a strong plus
  • Proficient in Adobe programs: Illustrator, InDesign, Photoshop, Premier
  • Skills in WordPress or other web design programs
  • Photography skills
  • Social platform experience: Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest
  • Some nights/weekend hours required to support campus wide events

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Key Responsibilities

  • Prospect, tour, and negotiate deals with new tenants.
  • Maintain relationships with current tenants to encourage collaborations and future expansions.
  • Prepare letters of intent and lease documents for renewals, expansions, and prospective tenants.
  • Work with existing tenants on renewals, facilitating a low turnover rate.
  • Lease administration.
  • Canvas and develop outreach campaigns for prospective tenants.
  • Track currently available spaces, near term availabilities, lease expirations, prospective tenant inquiries and conversion rates.
  • Collect market data on competing product.
  • Monitor online search and advertising programs.

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Key Responsibilities

  • Prospective Tenants
    • Present to and tour prospective tenants in Industry City’s Industrial spaces.
    • Negotiate and draft letters of intent and lease documents in conjunction with Industry City’s legal team.

    Existing Tenants

    • Track currently available spaces, near term availabilities, lease expirations and conversion rates.
    • Maintain relationships with current tenants to encourage collaborations and future expansions.
    • Coordinate with existing tenants on renewals and expansions, facilitating a low turnover rate.
    • Lease administration.

    Marketing

    • Collect market data on competing product.
    • Monitor online search and advertising programs.
    • Canvas and develop outreach campaigns for prospective

 

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  • Conduct broker outreach and general canvassing to both brokers and C-suite executives
  • Present to and tour brokers and prospective tenants
  • Negotiate and draft letters of intent and leases in conjunction with Industry City’s legal team
  • Generate new leasing opportunities through business development with existing Industry City tenants
  • Coordinate with other departments (e.g. Development, Design, Operations, Property Management) to ensure prompt space delivery, seamless move-in for new tenants, and effective roll-out of new product
  • Manage scheduled roll of existing tenants
  • Meet annual net absorption targets
  • Assist both internal and external marketing teams on lease marketing initiatives, including digital marketing, flyer distribution, general lease collateral, and CoStar and Loopnet content
  • Oversee and drive various leasing related projects and initiatives
  • Participate in Industry City events, which may include weekends and evenings
  • Collaborate with Asset Management on production of leasing related reports and analyses
  • Participate in Brooklyn, Manhattan, and Queens industry events

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Key Responsibilities

  • Collaborate with senior management and the development group to evaluate the financial feasibility of capital improvement projects and new lines of business.
  • Underwrite and provide credit analysis for lease transactions.
  • Maintain, refresh, and reforecast internal ARGUS cash flow projections.
  • Produce institutional-quality reporting of financial analytics at the property level.
  • Support the production of both the annual business plan and budget.
  • Update and manage Asset Management reports, including, but not limited to: Cash Flow Analysis, Physical/Economic Net Absorption
  • Assist in capital markets initiatives; including managing relationship and communication with lender.

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