In a world where children are swiping their iPhones and 3D printers are building houses, it is Craft in Focus’s mission that the art of true craftsmanship will survive, and that it will thrive. In a time of serial mass production and consumption, the beauty of handmade quality products should be revalued. The knowledge of passionate, highly skilled master craftsmen should be shared with a wide audience of all ages. With these objectives at the forefront of our imagination, in 2013 we founded and produced an annual festival in Amsterdam, The Netherlands: the Craft in Focus Festival. It has been a huge success in The Netherlands, and in May 2019 they are excited to bring this three-day event to IC for the second time.