Inside Beanstalk: How Industry City Became the Destination for B2B Events

Beanstalk Brings the Future of Retail to Industry City

Earlier this fall, Industry City hosted Beanstalk, the largest and most influential summit for disruptor brands, investors, and innovators shaping the future of retail and commerce. The multi-day event drew more than 2,000 attendees across its Brooklyn campus — transforming Industry City’s Box Factory and Courtyard 7/8 into a vibrant ecosystem of conversation, connection, and collaboration.

Earlier this fall, Industry City – one of the most sought-after NYC B2B event venues – hosted Beanstalk, the largest and most influential summit for disruptor brands, investors, and innovators shaping the future of retail and commerce. The multi-day event drew more than 2,000 attendees across its Brooklyn campus, transforming Industry City’s Box Factory and Courtyard 7/8 into a dynamic environment of conversation, connection, and collaboration.

Beanstalk’s high-energy program featured Harley Finkelstein (President of Shopify), Ryan Petersen (CEO of Flexport), and NFL legends Larry Fitzgerald and Ndamukong Suh, among other headline speakers. Attendees included founders, senior executives, investors, and creators from across DTC, CPG, and commerce enablement sectors – all gathering to discuss the future of consumer innovation.

A Conference Built on Connection

The Beanstalk format goes beyond panels and presentations. Over two packed days, Industry City hosted 10,000+ one-on-one meetings, 200+ peer-to-peer tabletalks, and dozens of private dinners, teardowns, and networking activations – all designed to spark meaningful connections.

Inside the Box Factory, sponsors transformed individual rooms into “boardrooms” for small-group discussions, while Courtyard 7/8 buzzed with outdoor activations and content sessions. The result: a dynamic, human-centered experience that matched the creative, community-driven environment of Industry City itself.

Why Beanstalk Chose Industry City

From the start, Beanstalk’s organizers were drawn to Industry City’s ability to combine scale, character, and flexibility — qualities that make it one of the best B2B event venues in NYC.

• Large-format spaces like The Box Factory accommodate thousands while maintaining the industrial-chic aesthetic that defines Brooklyn.
• Courtyard connections create natural breakout zones and outdoor extensions for panels, pop-ups, and after-hours events.
• Campus amenities — from on-site dining and bars to production studios and coworking lounges — turn a conference into a full-campus experience.
• Unmatched ecosystem: With more than 650 tenants and 9,000 daily employees across industries such as AI, 3PL, robotics, media production, design, and non-profits, event organizers can easily tap into the expertise and audience already on site.

For Beanstalk, Industry City wasn’t just a venue – it was an extension of its mission to foster collaboration among innovators redefining the future of commerce.

Brooklyn’s Home for Industry Events

With recent B2B gatherings like Blockworks’ Permissionless, Bar Convent Brooklyn, and NYC Hardware Meetup, Industry City continues to solidify its position as the go-to destination for conferences, summits, and professional networking events in New York City.

👉 Learn more about why leading B2B events choose Industry City — read our full article on hosting industry events at IC

Looking to host your next industry event or conference?
Events look different here.
📧 Contact our events team: ic-events@industrycity.com

Curtis Matsko of Portland Leather Goods joins founders and executives for a Beanstalk boardroom session at Industry City.

Photo Credit: Anna Gianfrate Photography and Beanstalk.