Industry City Logo

NOT SURE WHERE TO START? HERE ARE SOME TOPICS TO GET YOU STARTED.

YOU CAN ALSO CHECK OUT OUR FAQ PAGE HERE

.

Social Media Company Puff Media Expands to 15K SF at Industry City

April 16, 2024
"A company that specializes in going viral online needed more space in the material world — and found it in Brooklyn. Social media consultant Puff Media signed a five-year lease to leave its 1,850 square feet at Industry City to 15,329 square feet on the fifth floor of Building 6, in-house brokers at the Sunset Park, Brooklyn, development announced.  Asking rents in the building range from $32 to $39 per square foot, according to an Industry City spokesperson. Puff has been in the building for three years, taking about 1,000 square feet at first and later upgrading to its current space. Lynch and Ming Zhang, who...

“A company that specializes in going viral online needed more space in the material world — and found it in Brooklyn.

Social media consultant Puff Media signed a five-year lease to leave its 1,850 square feet at Industry City to 15,329 square feet on the fifth floor of Building 6, in-house brokers at the Sunset Park, Brooklyn, development announced. 

Asking rents in the building range from $32 to $39 per square foot, according to an Industry City spokesperson.

Puff has been in the building for three years, taking about 1,000 square feet at first and later upgrading to its current space.

Lynch and Ming Zhang, who hail from China, launched the company during the pandemic after their cat videos, “’That Little Puff,’” became a sensation on TikTok and YouTube. The firm also has an office in Hong Kong, according to its website.

The expansion is “a dream come true” for the two brothers behind Puff, said Kate Lynn Realty’s Katie Wu, who arranged the deal for the startup along with Lynn Huynh

“’Their business is really kicking off,’” Huynh said.

Lynch Zhang said in a statement that he’s made tons of connections at the 35-acre Industry City campus so wanted to stay put.

That’s exactly what developers Belvedere CapitalJamestown and Angelo Gordon & Company had in mind for the 16-building complex, according to Jeff Fein, senior vice president of leasing at Industry City, who represented the landlord in the deal.

“’The growth of these companies at Industry City showcases the exceptional experience we offer to our tenants,’” Fein said in a statement. 

Aside from Puff Media’s expansion, two other smaller deals were recently inked at Industry City. Live streaming platform B Live signed on for 3,449 square feet in Building 3, and interior remodeling firm Gurri Design New York took 4,081 square feet in Building 26.

Other tenants in Industry City include the NYU Martin Scorsese Virtual Production CenterAbelCineBuck MediaLux LightingThe GarageStudio Scape and Condé Nast.”

Read the Commercial Observer article here: https://commercialobserver.com/2024/04/puff-media-lease-industry-city/

Keep reading

RELATED STORIES

How Athena Calderone Managed to Make a Bare Industrial Warehouse Feel Homey

May 14, 2024 Tyler Urquhart

"Plus more design tricks from her Brooklyn office. Athena Calderone practices what she podcasts. Back in 2020, the EyeSwoon founder offered up a...

View

Celebrate Asian American Heritage Month With Brooklyn Night Market

May 14, 2024 Tyler Urquhart

"The first Asian American Heritage Month Celebration and Night Market is on May 23 at Industry City. On Thursday, May...

View

9 Craft Distilleries to Visit in New York City

May 10, 2024 Tyler Urquhart

"When Alex Clark started Fort Hamilton Distillery in 2016, he was among just a handful of craft producers making spirits in New...

View

Skanska USA Opening 15K-SF Brooklyn Office for Offshore Wind Project

May 7, 2024 Tyler Urquhart

"The U.S. arm of construction giant Skanska will breeze into a new Brooklyn outpost to serve as a center of operations for...

View

BK Magazine Names Industry City’s HiFi Provisions Among Brooklyn’s Best Record Shops

April 22, 2024 Tyler Urquhart

HiFi Provisions237 36th Street, Industry City "After years of selling records and stereo equipment at the annual Carroll Park flea...

View

Social Media Company Puff Media Expands to 15K SF at Industry City

April 16, 2024 Tyler Urquhart

"A company that specializes in going viral online needed more space in the material world — and found it in...

View

Sunset Series; A Summer of Live Music and Happenings Comes to Sunset Park

May 23, 2024 Casey Wheeler

Kick off summer in Brooklyn’s unofficial backyard. Courtyard ½ transforms into a sound stage for live music, cultural festivals, and...

View

Loading...0%

Lease at IC

Industry City provides highly flexible space options, curates dynamic tenant-exclusive programming, and facilitates on-campus networking, always with the intent to spur tenant business growth and build community.

Discover IC

The campus spans 6 million square-feet, and provides the canvas for 8,500 people to generate new ideas every day. It’s a multidisciplinary business ecosystem where all industries collide and co-create.