Industry City Logo

NOT SURE WHERE TO START? HERE ARE SOME TOPICS TO GET YOU STARTED.

YOU CAN ALSO CHECK OUT OUR FAQ PAGE HERE

.

The Robots are here,
and they’re cooler than ever.

November 23, 2020 Annie Milewski
The Garage, a studio that produces commercials for brands like Heinz Ketchup and Jack Daniel’s, moves in to join a plethora of media and production-related companies at IC. Essentially, The Garage blends video production, photography, and engineering to create super-cool videos and commercials––when you see artfully falling burgers from the sky, or a slow-motion cheese pull, think of The Garage. Photograph courtesy: The Garage Founder Steve Giralt, a visual engineering specialist, combines years of experimenting with film techniques, some handy robots, and a team of boundary-pushing creatives to craft commercials that give you instant cravings. The finished product is only...

The Garage, a studio that produces commercials for brands like Heinz Ketchup and Jack Daniel’s, moves in to join a plethora of media and production-related companies at IC. Essentially, The Garage blends video production, photography, and engineering to create super-cool videos and commercials––when you see artfully falling burgers from the sky, or a slow-motion cheese pull, think of The Garage.

Photograph courtesy: The Garage

Founder Steve Giralt, a visual engineering specialist, combines years of experimenting with film techniques, some handy robots, and a team of boundary-pushing creatives to craft commercials that give you instant cravings. The finished product is only just the beginning of what makes The Garage awesomely cool. Their BTS makes you feel like a ‘big kid’, watching specially designed robots flip burgers and flawlessly squeeze sauce bottles to create scenes where food becomes art.

Robot BTS courtesy: The Garage

The Garage makes their move into a 14,682-square-foot space expanding their business to include a learning component. The launch of The Garage Learning will be the first school that will teach the art and science of visual engineering. Steve wants to pass on the knowledge he’s accumulated over years of shooting in his own garage to the next generation of creators. The Garage Learning will offer courses and kits for everyone and every level—from students to professional filmmakers to at home tinkerers. The Kickstarter backers will get first access to online-courses, weekend workshops, and learning tool kits. See here for more information and to sign up.

DIY BTS courtesy: The Garage 

Press:


New York Real Estate Journal

Commercial Observer

New York Business Journal

New Space at Industry City courtesy: The Garage

Learn more about leasing space at IC here.


Keep reading

RELATED STORIES

How Brooklyn’s ‘Innovation Coast’ Became a Self-Fulfilling Prophecy 

January 29, 2024 Annie Milewski

The nickname was really just a marketing ploy for a stretch of neighborhoods, but it’s drawn dozens of businesses and...

View

DataVerge Signs Deal as Connectivity Partner for Brooklyn’s Industry City

January 16, 2024 Annie Milewski

DataVerge announced last week it has signed a new 20-year lease at Brooklyn’s Industry City, the largest interconnected business and...

View

49 Best Things To Do this Winter in NYC 2024

January 14, 2024 Annie Milewski

When it comes to the best things to do this winter in NYC one thing is certain: Being cooped up...

View

Loading...0%

Leasing Space Types

Visit IC